ryd sets the standard for the future of payments and mobility

We redefine convenience and transform payment in the vehicle. ryd digitalizes and simplifies all processes for fleets and end customers — seamlessly for fueling, charging, and washing.

Unsere Vision und Mission
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Vision

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Mission

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For fleet customers

This is how fleet management works today! Modern, digital, and available everywhere. Only ryd fleet offers 100% coverage* at every fuel station.

For consumers

Drivers save time with the ryd app. In addition, partner campaigns enable interaction with customers outside the addressable target audience.

What is ryd?

ryd is the payment operating system for fleet and private users in Europe. The open, software-based infrastructure standardizes, automates, and anchors mobility payments directly in the vehicle.

With ryd, drivers and companies pay digitally — via app or through the vehicle’s infotainment system. Fueling, charging, washing — ryd adapts to the demands of modern mobility. The ryd partner integration enables third-party providers to offer secure in-car payments and reach new target groups.

  • Fueling

  • Charging

  • Wash

  • Shop

What the future holds:

Toll, retail, insurance, drive-through, workshop, car accessories… ryd has set itself the task of revolutionizing in-car payment across all areas.

  • Fueling

  • Charging

  • Wash

  • Shop

What the future holds:

Toll, retail, insurance, drive-through, workshop, car accessories… ryd has set itself the task of revolutionizing in-car payment across all areas.

ryd is everywhere drivers need it to be

True convenience knows no limits. Our goal is to make payment as simple as possible — regardless of the channel.

ryd App

Our native app for maximum freedom. Control fueling, charging, and washing directly from your smartphone — perfect for end users and company car drivers.

In-Car Payment

Pay directly via the car’s infotainment system. No smartphone, no cards. ryd inside is deeply integrated into vehicles of leading automotive manufacturers.

Partner-Integration

We bring payment into other ecosystems. Whether car-sharing providers, OEM apps, or fleet management software — ryd delivers the interface for seamless mobility.

Strategic support

Trusted by these partners

Human, authentic & driven

“Digitalization is advancing and optimizing all everyday processes. ryd is revolutionizing how we pay while driving.”

Oliver Götz

Founder & Executive Chairman

Florian Böhme

CEO

Johannes Martens

COO

Pierdomenico Staglieno

CFO

ryd Milestones

It all started with a missed flight. And the conviction that the payment process at the fuel station could be improved.

2014: ryd is founded in Munich
On his 50th birthday, Oliver Götz — today Executive Chairman of ryd — founded the company. At the time ryd was still called Tanktaler. In addition to digital payment, the focus back then also included telematics offerings.
2015: The first payment with ryd
The first ryd fueling station goes live in Augsburg. It marks the very first of many steps toward building a nationwide network. Our first partner, PRÄG, was soon to be followed by many more.
2018: Tanktaler becomes ryd
ryd sets the stage for international expansion. The brand relaunch as ryd – pronounced like the English word "ride" – opens the doors to the European market.
2019: ryd and AXA found joint venture in Switzerland
ryd suisse offers an innovative telematics service for car insurance. In 2022, AXA also acquires a stake in the parent company ryd GmbH.
2020: Mastercard & Mercedes-Benz as strategic partners
In addition to capital, ryd is securing key strategic partners for in-car mobile payments—a major milestone for successfully scaling ryd.
2021: ryd expands across Europe
This year is all about international expansion. In-car digital payment is now also available in Belgium, the Netherlands, Luxembourg, Portugal, Switzerland, and Austria.
2021: In-Car Payment world premiere
A major milestone: For the first time, drivers can use Mercedes-Benz’s "Fuel & Pay" to pay digitally via the vehicle's infotainment system. Today, in-car payment is also available in BMW, Audi, and Skoda models.
2022: bp/Aral join the ryd network
bp joins as a strategic investor alongside Mastercard, Mercedes-Benz, and AXA. In 2022, over 1,100 new Aral fueling stations go live, pushing the ryd network in Germany to a new record high.
2023: ryd partners with MILES
By expanding into the car-sharing market, ryd is opening up a new business segment. In addition to MILES, providers like Bolt, Sixt, and Poppy now use the ryd infrastructure to offer their users a digital fleet card directly within the app.
2024: ryd enters the fleet market
ryd expands its product offering once again: In addition to private drivers, fleet customers can now also benefit from ryd.
2024: ryd expanded with charging and car wash
ryd covers every aspect of mobility: fueling, charging, and washing.
2026: 100% coverage* with ryd fleet
ryd becomes the payment operating system for fleets. Effective immediately, ryd fleet customers can use ryd fleet to pay at any fueling station, charging point, and car wash.

*all stations accepting virtual cards from Mastercard

Careers at ryd

Do you want to shape the future of mobility? We are always looking for talent to join us on the ryd.